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Free Internet Marketing Tool
 Internet Direct Mail: The Complete Guide to Successful E-Campaigns by Robert W. Bly, The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of "Internet Direct Mail." Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. "Internet Direct Mail" is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. "Internet Direct Mail" addresses the questions and concerns of serious, legitimate marketers, including: How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message? Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much ofwhat you already know about direct marketing translates easily to the Internet. "Internet Direct Mail" reviews these basics thoroughly yet never lets you forget that you're dealing with a fast-changing, highly technical medium.
 e-Resumes: Everything You Need to Know about Using Electronic Resumes to Tap Into Today's Hot Job Market by Susan Britton Whitcomb, Endorsed by the Career Masters InstituteTM Whether you're a new grad or seasoned executive, artist or techie, full-timer or freelancer, here is the one tool you need to create and use an electronic resume! It's a fact: Nearly 80 percent of companies use the Web for recruiting--and even many newspaper want-ads specify "e-mail only" resumes. Whether you're conducting an active job search or simply monitoring the job market for possible opportunities, you need an electronic resume to be a savvy job-seeker today. Yet even the most skilled Internet users have questions about the do's and don'ts of Web resumes: How do I choose the right format? Can I send an attachment? What about privacy? "e-Resumes cuts through the confusion, covering every form of electronic resume--from text-only to interactive e-portfolio--while explaining each one's strengths and weaknesses. Inside you'll find: Resume writing secrets from two veteran writers with more than thirty-five years of combined experience Strategies for effective content and critical keywords. Simple steps with visual aids to get your resume "e-mail ready." Insider tips for posting to job sites like Monster.com. Candid analysis of "free" and fee Web resume builders, Web site posting opportunities, and resume distribution services. The top list of Web-resume design faux pas and how to avoid them. Easy how-to's for creating a resume Web page (without learning HTML). Great gallery of design samples, plus free Web-resume templates and graphics at www.eResumeIQ.com. Free online quiz to test the intelligence of your e-resume. An A to Z guide for resumes in the twenty-first century, "e-Resumes gives you the technical know-how you need tosucceed in today's job market, where the only people who "won't need a digital resume are those who want to work for employers who don't use computers.
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